New Delhi: Bengaluru-based startup Bhookha Haathi has designed a product "Dry-Fruit based New Mom Nutrition" for mothers helping them fulfill their nutritional needs after childbirth and it will be launched in the market next month.
“We have done the research and found that there are hardly any 100 per cent natural products in the market which fill the gap. Our product will be used to replenish the lost nutrients in their bodies, for example, Calcium and Iron apart from other micronutrients. Right nutrition at this stage can help them stay healthy at later stages of life and also reduce the risk of osteoporosis which most women suffer from,” Co-Founder of Bhooka Haathi Kusum Bhandari said.
The startup said that the proprietary composition includes 100 per cent natural ingredients based out of nuts, dried fruits, seeds and spices.
This startup’s primary aim was to help people replace unhealthy and harmful chewing products.
Bhookha Haathi was founded by Kusum Bhandari and Ayushman Rishi in 2018, with the vision of creating products that would help people do away with the widespread vice of tobacco-chewing.
The startup uses a well-defined Artificial Intelligence (AI) system that studies current and past health conditions, choices and other factors to recommend personalised preventive alternative nutraceutical products to customers among other things.
“This tech part is something that entered the picture naturally. While we were deriving our first product, we didn’t want to go to the drawing board every now and then to figure out combinations. So we leveraged AI to make our lives easier. It becomes smarter every day with more data that it receives,” Founder and Director of Bhooka Haathi Ayushman Rishi said.
Also, in light of the current situation of the COVID-19 pandemic, Bhookha Haathi is working on creating its own delivery channel for its products and plans to build an ecommerce platform for consumers, he added.
The company does not plan to overburden the current ecommerce ecosystem which claims to subjectively place the nutraceutical category in the non-essential category, however in the bigger picture nutraceutical industry will play a crucial role later.
“It can be foreseen that the natural supplement market will play a pivotal role in building community-immunity,” Mr Rishi added.
